Communicating is much more than talk or releasing content and even the absence of message is also communication. The communicative activity is partof the essence of business, institutions, sanitary and personal. How does communications during a crisis? The news’ saturation related with the follow-up of the context and the irruption of fake news generates distorted points of view from the reality.
The role of the Catalonia’s Mental Health Cluster
Crisis also brings new opportunities. Habitual media speakers give way to specialized new speakers bringing new ideas and fresh proposals, showing adifferent approach and initiatives valued positively. In a digital ecosystem, users become a part of the creations and dissemination of these new apporaches and becoming digital is helpful to enhance freedom to express individually and boosting other individuals opinion beyond. The Catalonia’s Mental Health Cluster, has the mission og generating an ecosystem to promote mental health matters by improvingof the competitiveness of different entities, the innovation, the knowledge transfer and the collaboration across differents stakeholders.
Communication is to the cluster one a key concept by disseminating activities, offering visibility to congresses and formative activities as well as improving the international projection from mental health and Catalan neurosciences.
Communications actions
The present confinement situations has pushed the cluster to a strategic position n betting for a communicative format improve the turnout of the fellows and excel the remarkable role of activities and proposals that are being held the crisis:
Online seminars
Since the 25th of March, new online seminaris about telework, funding, legal issues, corporate competitiveness, mental health or cybesecurity. Catalan Clusters are joining to work horizontally during these moments of uncertainty and to help the community and specially unemployed people because of the COVID-19 by an online support platform where can queries, doubts and useful information is launched through an online training programme.
This programme is structured with six Webinars, from 60 to 90 minutes each giving continuity with new spring proposals focused to transfer information on business and emotional management issues.
Copernic Platform
The Cpernic platform is a site to share queries and doubts. This network enables contact with all companies that are part of the Cataln clusters.
Connecting forward,
Marta Sánchez Bret
Clúster Mgr.
Clúster Salut Mental Catalunya
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